![]() The algorithm is the secret of TikTok’s addictive success – the app has proved adept at serving users more of the content they want to see (if you watch just one video of dancing nurses, you’ll start to see medically themed memes if you watch a video of a puppy, you’ll subsequently be treated to a litter), enticing many to spend hours flicking through hundreds of clips. It was the most downloaded app of 2020 and, as of June 2021, with an estimated 2.6 billion global downloads, it is the most popular entertainment app in the world. The platform has spawned its own ecosystem of trends, lingo and multimillionaire stars. It’s a format that offers strong potential for videos to go viral – a motivation for its users to keep churning out content. Science and Technical Research and Developmentīecause the clips are so short, TikTok content is “snackable”, meaning you could feasibly watch a handful of videos in the space of a minute.Infrastructure Management - Transport, Utilities.Information Services, Statistics, Records, Archives.Information and Communications Technology.HR, Training and Organisational Development.Health - Medical and Nursing Management.Facility / Grounds Management and Maintenance.Events and Offers Sign up to receive information regarding NS events, subscription offers & product updates. Ideas and Letters A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Weekly Highlights A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. The Culture Edit Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. ![]() Green Times The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. The New Statesman Daily The best of the New Statesman, delivered to your inbox every weekday morning. World Review The New Statesman’s global affairs newsletter, every Monday and Friday. The Crash A weekly newsletter helping you fit together the pieces of the global economic slowdown. Select and enter your email address Morning Call Quick and essential guide to domestic and global politics from the New Statesman's politics team. “‘Made in China’, where goods designed elsewhere would be put together in the Far East to take advantage of cheap labour, is mutating into ‘Created in China’: where ideas are born, and then spread to the West,” he writes. Stokel-Walker makes the case that TikTok – an app that has grown rapidly over the past year, as hundreds of millions downloaded it for the first time at the start of the pandemic in March 2020 – is the first Chinese tech company to break serious ground in the West, challenging the dominance of Silicon Valley. “The fundamental thinking behind this is that every kind of video format for self-expression and social communication.” In 2018, Musical.ly was bought and renamed “TikTok”. “As long as it’s a video format, we think we can do it,” he said to tech journalist Chris Stokel-Walker at the time. He knew then that short-form video – skits, dances and lip-syncs – was going to become the next big thing. ![]() His video-sharing app, Musical.ly, had just crashed under the weight of 100 million users. When the civil engineer Alex Zhu woke up in Shanghai on the morning of 22 July 2016, he had a gut feeling – one that would shape the future of Western popular culture.
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